Quote events are reported to Meta as conversions

Plans: Business and above

This entry was published retroactively on 20 October 2026; the feature has been in use since 18 October 2026.

What changed

For companies that connected the Meta (Facebook/Instagram) integration, sending a quote to someone who came from an ad sends a Lead event, and accepting the quote sends a Purchase event, to the company’s own Meta dataset (Conversions API). Your ad account can then see which ads turned into quotes and accepted quotes.

Events are sent only for people with an ad trace; data about people who did not come from an ad is not sent. Events are sent together with the quote action, and failed ones are retried every 30 minutes; because of Meta’s limit, only events from the last 7 days are covered. Collections are not sent as separate events.

Your data: events go to your own Meta account and you are the data controller for this transfer. Personal details are sent to Meta in hashed form; hashed data may still count as personal data, and this is a transfer abroad. Informing the people concerned and obtaining their explicit consent where required is your responsibility. Details: Data processing.

Who it is for

Plans: Business and above. For companies that connect the Meta integration.

How to use it

Set up the Meta (Facebook/Instagram) connection on the Entegrasyonlar (Integrations) page under Organizasyon Ayarları. After that, quote events are sent automatically.